Moneypilot.co.uk, a new subsidiary company of Principality, has evolved in response to some of the difficulties experienced by customers when searching for a mortgage.
Neal Pritchard, Moneypilot.co.uk managing director, said: Mortgage advice is readily available on the high street, but in todays time-poor society, we all want to be able to access the best advice and not just product information quickly and easily.
Our web-based mortgage service makes it easier by providing a convenient way of getting good advice without the unnecessary burden of having to physically go and see an adviser or invite them into your home.
Moneypilot.co.uk is a new way of accessing the whole of the mortgage market and a range of insurance providers.
The web technology enables the adviser to feed the relevant information through to the customers own computer screen whilst discussing the options with them on the phone at the same time.
Customers can also see application forms on their PC as they are being completed by the adviser.
Neal said: Its great that we can exploit this technology for the consumers benefit. The mortgage interview is so much clearer when customers can both listen to and actually see all the information available to the adviser on their own web browser.
We believe customers will value the transparency this free service offers and it has the added benefit of being delivered at a time and place to suit the customer whether at home or during their lunch hour in the office.
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