Nationwide Building Society is claiming to be doing more than any other lender for first-time buyers. The lender claims that ‘doing more’ for first-time buyers is not just about lending but also about education, providing a direct link between savings and borrowing, actively supporting affordable housing schemes and providing guidance through the mortgage process.
From 1st February the Society will launch a new advertising campaign including TV, radio, online and print material. The lender is highlighting what it does for first-time buyers and why these potential home-owners should look to Nationwide for their first mortgage.
Martyn Dyson, head of mortgages at Nationwide, said: “We are serious about supporting the housing market and a key part of this is helping new home-owners realise their dreams by getting their foot on the housing ladder.
“From our unique Save to Buy and limited liability guarantor mortgages, to our online guides, discounted fees and active support for affordable housing schemes, we really are doing more than any other lender to support first-time buyers. In fact, once every six minutes we help someone buy their first home.
“With the launch of these new commitments we hope more people will be aware that, although there is plenty of doom and gloom around in the housing and mortgage markets, there are opportunities out there for good quality buyers who are able to save at least a 5 per cent deposit.”
