Buy-to-let
Ipswich Building Society is to launch a branded membership programme called “All In”.
This new brand will also emphasis the advantages of being a member of Ipswich Building Society and it believes that no other society has branded its offering of membership before.
“The principle of membership is the cornerstone of the building society movement,” says Paul Winter, chief executive of Ipswich Building Society.
“However, very few members of building societies realise that they have this status and that as a result they own part of the business. We want to help our members to embrace their membership status and to become more involved.
“We’ve decided to create All In to communicate the facets of membership to our members. The brand aims to make membership valuable and understandable.
“It does this through explaining how a building society operates differently to a bank and how members own the business, how we are committed to excellent service and will be publishing our satisfaction scores online, encouraging members to share their community causes and growing our programme of member events to local performances and places of interest.
“We believe by bringing membership to life in this way we can demonstrate why it is better to be a member of a building society over a bank.”
All In has four strands:
Ownership – as a member you have a share in the business and this ensures we continue to act in your interests. As a member, you can monitor our performance, ask questions about how we’re run and vote on important decisions.
Volunteering – we want to help members share causes that they care about and increase volunteering as a result.
Events – tailor made for our members to enjoy the finest attractions, arts events and places of beauty in Suffolk.
Feedback – we are providing more ways for members to feedback to us online, on iPads in branches, via the phone and publishing our satisfaction scores, comments and resulting actions on the Members’ Lounge of our website.
All In will launch on Tuesday 23 September with a range of activities across the Tower Ramparts, Sudbury, Saxmundham and Halesworth branches including plays, sign language demonstrations and talks from local attractions.
The All In membership is for all borrowers and savers with £100 balance or more. For more information on this and launch day activities visit www.ibs.co.uk/.
