We believe this exceptional recognition is down to what we do and the way we do it.
At Bower, we are completely impartial and whole of market. We are not tied to any one lender, so we search the entire market to find the best interest rates available, the most flexible plans, payment options and the lowest set-up costs.
Bower is an independent, multi-award winning, UK-based team of experienced financial professionals who deeply care about the happiness of our customers.
We provide everyone with the highest level of personal care, attentive service and after-sales service. Every customer is always listened to and respected. They are given all the time they need to make their decision and we make sure we are always there for them.
Yet Bower is more than simply a business. Everyone here is part of the Bower family which means we all live and work by our ethos of delivering trust, honesty, and service in everything we do.
We care passionately about the world around us. So as part of our green initiative to offset our carbon footprint, we’re planting trees all over the UK. In fact, our partnership with Tree Appeal has helped us plant thousands of saplings since 2021.
Our carbon neutral policy outlines how we are working to achieve our goal of becoming carbon neutral certified by 2030.
Bower has also been a proud member of the Equity Release Council since its launch. Our membership means all the advice, recommendations and equity release plans we provide meet the highest standards of safeguards and guarantees.
Geoff Charles, our founder and CEO, is also a member of the Council’s prestigious Standards Committee.
To give you another example of the Bower difference, here are some of the most popular questions we’ve answered:
How do I know Bower will find the best equity release plan for me?
Bower is an independent, unbiased, ‘whole of market’ equity release advice expert. We deal with all equity release lenders in the UK and access every regulated plan on the market. So, we’ll find the right one for you if equity release is a suitable option.
Can I leave an inheritance for my loved ones?
Yes, you can. Some of the plans we recommend at Bower let you guarantee and protect a percentage of your home’s value as an inheritance.
How much money can I release?
This depends on the value of your home, your age, and your health. The best thing to do is to try our free equity release calculator on our website (bowerhomefinance.co.uk/calculator), or call us to talk to an expert.
Are the options the same with all equity release advisers?
No, some advisers only offer plans from a limited range of lenders or are tied to just one. However, Bower researches the whole of the market to find you the best Plan.
Will there be any debt left to my family?
No, there won’t be. Every plan recommended by Bower is approved by the Equity Release Council. In addition, all plans come with a No Negative Equity guarantee, which means neither you or your family will ever owe more than the value of your Home.
Do fees from advice companies differ?
Yes, they do. In order to take out an equity release plan you need to have taken advice from an authorised and regulated equity release company, such as Bower.
Fees, and the levels of service, vary from company to company.
Are there legal safeguards in place to protect me?
Absolutely. All our equity release lenders are members of the Equity Release Council and we only ever recommend equity release plans that meet their high standards.
For your added protection, your solicitor will carry out all the legal work. We also have a panel of independent solicitors you can choose from, if that would help.
What does Bower charge?
Our initial consultation is completely free and without any obligation. Only when
your plan completes would we charge a typical fee of £1,495. This covers our independent advice and application service.
Bower is a trading style of Bower Retirement Limited and is authorised and regulated by the Financial Conduct Authority. Financial Services Register Number: 451607.
Find out more at BowerHomeFinance.co.uk
Nominated for
Best Equity Release Broker
Best Equity Release Broker Customer Service
My votes for you have been registered for Bower,
Best of luck it will be well deserved
Martin Rudge
Dear Martin
Thank you for your time in voting and for your kind words. It is much appreciated by the whole Bower team.
With kind regards
Geoff Charles
Chief Executive
Bower