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Mortgages for Business rebrands to Mortgage Finance Brokers

by admin1
January 18, 2024
Mortgages for Business rebrands to Mortgage Finance Brokers
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Gavin Richardson, MD of Mortgage Finance Brokers

The Kent-based family-owned broker was launched in 1990 and specialises as a buy-to-let intermediary.

It changed its name and relaunched the website as part of the rebrand undertaken by Cheeky, a creative agency based in Tunbridge Wells, which has worked with clients including Moneysupermarket, Majestic, and AXA

Gavin Richardson, the MD of Mortgage Finance Brokers, said: “Mortgages for Business no longer represents what we do — we do mortgages for everybody.”

Mortgage Finance Brokers is retaining the acronym ‘MFB’ and confirmed it is keeping its hexagonal logo

Richardson added: “The decision to retain the original ‘hex’ and the MFB acronym is a nod to our heritage.  We want to reflect that, even after three decades, we’re still a family-owned business; we’re proud of our roots.

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“While we’re keeping the logo, the overall colour scheme is changing to a more modern palette. We want to bring some of our personality into ‘Finance’, so it’s a balance of a corporate and slightly softer tones…”

And Richardson reinforced the broker’s support for its buy-to-let customers. “This reflects our belief in [buy-to-let]… Landlords are facing some headwinds, but we wouldn’t be investing in the brand… and planning for the next 30 years, if we didn’t believe in the sector,” he said.

Tags: buy-to-let borrowingMortgage Finance BrokersmortgagesMortgages for Business
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