The Kent-based family-owned broker was launched in 1990 and specialises as a buy-to-let intermediary.
It changed its name and relaunched the website as part of the rebrand undertaken by Cheeky, a creative agency based in Tunbridge Wells, which has worked with clients including Moneysupermarket, Majestic, and AXA
Gavin Richardson, the MD of Mortgage Finance Brokers, said: “Mortgages for Business no longer represents what we do — we do mortgages for everybody.”
Mortgage Finance Brokers is retaining the acronym ‘MFB’ and confirmed it is keeping its hexagonal logo
Richardson added: “The decision to retain the original ‘hex’ and the MFB acronym is a nod to our heritage. We want to reflect that, even after three decades, we’re still a family-owned business; we’re proud of our roots.
“While we’re keeping the logo, the overall colour scheme is changing to a more modern palette. We want to bring some of our personality into ‘Finance’, so it’s a balance of a corporate and slightly softer tones…”
And Richardson reinforced the broker’s support for its buy-to-let customers. “This reflects our belief in [buy-to-let]… Landlords are facing some headwinds, but we wouldn’t be investing in the brand… and planning for the next 30 years, if we didn’t believe in the sector,” he said.
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