what MORTGAGE
No Result
View All Result
what MORTGAGE Awards
  • Login
  • Register
Add listing
  • Home
  • News
  • First-time buyer

    First-time buyer

    It’s not easy being a first-time buyer, but we’re here to help you find a mortgage and navigate homebuying. From the latest mortgage news and updates on first-time buyer support schemes to the best deals and tips on deposit saving, plus a range of practical guides – we’ve got you covered.

    • News
    • Guides
    • Sponsored content
    • Featured listing
    • Mortgage best buys
    Our expert
  • Buy-to-let

    Buy-to-let

    Whether you are a first-time landlord or a buy-to-let professional, you’ll find everything you need to take out the best mortgage for your property investment needs. Stay up to date with the latest buy-to-let news and advice – from the top mortgage rates to the latest landlord requirements and rule changes.

    • News
    • Guides
    • Sponsored content
    • Featured listing
    • Mortgage best buys
    Our expert
  • Homebuyer hub

    Homebuyer hub

    Buying or selling a home or looking to remortgage? Here’s all the latest news, advice and guides you need. Plus, we reveal what’s happening to mortgage rates, house prices and interest rates.

    • News
    • Guides
    • Sponsored content
    • Featured listing
    • Mortgage best buys
    Our experts
  • Equity release

    Equity release

    This is the place for homeowners in later life and anyone looking to release equity from their home. With a comprehensive equity release advice section, the latest lifetime mortgage news plus useful guides you will find all the tools you need to navigate the equity release market.

    • News
    • Guides
    • Sponsored content
    • Featured listing
    • Mortgage best buys
    Our expert
  • PADPOD
  • Awards

    Awards

    Celebrating the very best of the UK’s homebuying industry. Nominated and voted for by our readers.

    • About
    • 2026 awards
    • Past awards
    • Company involvement
  • Home
  • News
  • First-time buyer

    First-time buyer

    It’s not easy being a first-time buyer, but we’re here to help you find a mortgage and navigate homebuying. From the latest mortgage news and updates on first-time buyer support schemes to the best deals and tips on deposit saving, plus a range of practical guides – we’ve got you covered.

    • News
    • Guides
    • Sponsored content
    • Featured listing
    • Mortgage best buys
    Our expert
  • Buy-to-let

    Buy-to-let

    Whether you are a first-time landlord or a buy-to-let professional, you’ll find everything you need to take out the best mortgage for your property investment needs. Stay up to date with the latest buy-to-let news and advice – from the top mortgage rates to the latest landlord requirements and rule changes.

    • News
    • Guides
    • Sponsored content
    • Featured listing
    • Mortgage best buys
    Our expert
  • Homebuyer hub

    Homebuyer hub

    Buying or selling a home or looking to remortgage? Here’s all the latest news, advice and guides you need. Plus, we reveal what’s happening to mortgage rates, house prices and interest rates.

    • News
    • Guides
    • Sponsored content
    • Featured listing
    • Mortgage best buys
    Our experts
  • Equity release

    Equity release

    This is the place for homeowners in later life and anyone looking to release equity from their home. With a comprehensive equity release advice section, the latest lifetime mortgage news plus useful guides you will find all the tools you need to navigate the equity release market.

    • News
    • Guides
    • Sponsored content
    • Featured listing
    • Mortgage best buys
    Our expert
  • PADPOD
  • Awards

    Awards

    Celebrating the very best of the UK’s homebuying industry. Nominated and voted for by our readers.

    • About
    • 2026 awards
    • Past awards
    • Company involvement
No Result
View All Result
what MORTGAGE
No Result
View All Result
Home News First-time buyers

Help to Buy is pushing up prices for first-time buyers in London

by Stephen Little
July 13, 2017
helptobuymortgage2.jpg
0
SHARES
0
VIEWS

The London housing market is being badly distorted by the £600,000 upper threshold of the Help To Buy scheme which is pushing prices up for first-time buyers, new research has revealed. A study of seven London development hotspots shows more than four times as many new-build homes were sold just below the threshold compared to […]

helptobuymortgage2The London housing market is being badly distorted by the £600,000 upper threshold of the Help To Buy scheme which is pushing prices up for first-time buyers, new research has revealed.

A study of seven London development hotspots shows more than four times as many new-build homes were sold just below the threshold compared to just over it in the past year.

According estate agent James Pendleton, a total of 83% of new build homes sold between £575,000 and £625,000 in seven key areas achieved less than £600,000.

Through the Help To Buy equity loan scheme, the Government lends up to 20% of the purchase price and 40% in London, so buyers don’t need to raise as much of a deposit to buy a new-build home.

The estate agent is warning that the £600,000 limit is squeezing the market, creating a vacuum in properties selling between £600,000 and £625,000 – and storing up problems for the future.

The study shows 380 properties across the £575,000 to £600,000 price bracket were sold in Battersea, Putney, Tooting, Balham, Wandsworth, Clapham and Brixton in the last year. That compares with just 183 properties sold in the £600,000 to £625,000 bracket.

Of the 563 homes in total, 184 new-builds – making them eligible for Help To Buy – were sold at just under the threshold (£575,000 to £600,000) while only 38 new builds achieved between between £600,000 and £625,000.

James Pendleton’s experts say the irony is that the scheme was designed to help first-time buyers but is potentially harming their interests. The London plan places minimum limits on the size of homes developers can build, and this leads to developers building relatively well-sized properties under this £600,000 price level.

On the one hand, this favours buyers over developers but it also means buyers with smaller budgets are squeezed by those with bigger budgets keen to take advantage of the Help To Buy scheme. This means buyers can easily end up paying more for smaller properties that have been ‘priced up’ to meet this increased demand, resulting in an inflated market.

A secondary effect is that sellers of homes that are not new builds and are not eligible for Help To Buy nevertheless come under pressure to reduce their prices to compete, further distorting the market.

James Pendleton said the same phenomenon was caused by the ‘slab tax’ stamp duty levels before George Osborne moved the country onto a progressive system while Chancellor.

The £600,000 threshold divides a fiercely popular price point in London, where the maximum loan from the Government is 40% instead of 20%. However the upper limit of £600,000 is the same everywhere.

Although the average London property is now £482,779, the average price of flats in some areas is already far in excess of that. In Wandsworth, including Putney, Clapham, Battersea and Balham, the average flat currently on sale is priced at £764,932 while in Lambeth, home to up-and-coming Streatham and Brixton, it is currently  £1.2million.

Lucy Pendleton, co-founder director of James Pendleton estate agents, said: “Artificially high demand in this price zone just beneath £600,000 will be forcing many to pay over the odds.

“By introducing a Help to Buy threshold and axing stamp duty slab tax, the Government has simply replaced one disruptive line in the sand with another.”

“These hurdles placed at arbitrary price levels have always had a distorting effect on the market and that’s what we are seeing now, smack bang in the middle of the cost of many one and two-bed flats for young professionals, which is a crucial price point for first time buyers in these areas.

“This may cause problems when these new builds are sold on, as they will no longer be available under Help To Buy and sellers won’t benefit from the extra demand the scheme generates.”

[box style=”4″]

What Mortgage has teamed up with London & Country to offer you expert advice on the right mortgage deal.

Whether you’re buying a new home, remortgaging to a new deal or buying an investment property, L&C can help – and you’ll pay no fee for their advice. To find out more, click here.

[/box]

Tags: help to buy
Share:
0
SHARES
0
VIEWS

Related Articles

energy-efficient-performance-certificate-EPC-1-350x250.webpTSB offers £250 cashback on energy efficient homesSeptember 10, 2025
landlord-house-hand-buy-to-let.jpgGlimmer of hope for landlords as mortgage rates fallSeptember 10, 2025
online-comparison-compare1.jpgShould I fix my mortgage for two or five years?September 9, 2025
choice-of-mortgage-many-homes-wooden-houses-pick-choose-buyer-options-1-350x250.webpMortgage choice at 17-year high for low deposit borrowersSeptember 8, 2025

Our recommended tools

Mortgage Calculators

How much can you borrow? What will your monthly repayments be? Use these quick, simple tools to help you do the sums.

Mortgage Best Buys

Need a mortgage? We’ll link you with a mortgage adviser or lender who can fulfil your exact homebuying needs.

Mortgage Match

What is the best mortgage rate in the UK today? Which remortgage deals have the lowest rates? Check out our best buy table.

Mortgage Search

Search our database to find companies to help you at any stage of your homebuying journey, from mortgage lenders to removal firms.

Add a comment Cancel reply

Your email address will not be published. Required fields are marked *

Follow us
Instagram Facebook Linkedin Youtube X-twitter
  • About us
  • Advertise
  • Terms & conditions
  • Essential links
  • Privacy
  • Contact us

what MORTGAGE, Metropolis International Group Ltd © 2025
Register in England no. 02916515

[MBM_Form id="284841"]

Buying a property, moving home or re-mortgaging? Sign up to our newsletter and marketing emails, and we'll send all the latest mortgage news, top tips, expert advice and what MORTGAGE Awards updates straight to your inbox.

I am a...*
First name*
Email*
First name*
Last name*
Email*
Company
Job title
I would like to receive...
[MBM_Form id="284841"]

Buying a property, moving home or re-mortgaging? Sign up to our newsletter and marketing emails, and we'll send all the latest mortgage news, top tips, expert advice and what MORTGAGE Awards updates straight to your inbox.

I am a...*
First name*
Email*
First name*
Last name*
Email*
Company
Job title
I would like to receive...
No Result
View All Result
  • Home
  • News
  • First-time buyer
  • Buy-to-let
  • Homebuyer hub
  • Equity release
  • PADPOD
  • Awards

what Mortgage, Metropolis International Group Ltd © 2025
Registered in England no. 02916515