There are also further discounts available with the purchase of multiple policies and for buying policies online, allowing huge savings to be made when getting fully insured this summer.
New customers can get cover and UK-based customer service from the countries most trusted insurance brand, while saving money on one of their most important purchases. The offer is available to customers purchasing contents insurance cover as a single policy or with buildings, so tenants and flat-owners will not miss out on the savings.
Direct Line Home Insurance is offering 50 per cent off home contents insurance policies to new customers until 30 September 2009.
Andrew Lowe, Head of Direct Line Home Insurance, said: “There are always unexpected costs during the summer, whether they be a much needed get-away, or entertainment for children during the school holidays. We want to help people cut costs where we can, so we’re cutting the price of new contents insurance policies in half.
“Anyone considering changing insurers or taking up insurance for the first time should come to Direct Line to check that they’re getting the best deal, as we’re not on comparison websites.”
