Yorkshire Building Society launches new flexible home insurance

The new You Choose home insurance policy allows people to decide how much cover they take and, consequently, how much they pay for it.
Each policy can be designed around someone’s lifestyle meaning that they only pay for the cover they need. On top of the core cover, people can choose how much to insure themselves for things such as technology and home entertainment, garden cover, and personal items such as jewellery.
Gary Fowler, head of insurance and sales operations commented: "For too long home insurance has been sold as a standard plain vanilla package that doesn’t take into account how much people’s needs and lifestyles differ. For example, many home insurance policies include cover for gardens but what if you live in a flat with no garden? This new insurance policy means that people can now choose the right level of cover for the things they do really want to protect and they no longer have to pay for things they don’t have.
"With Yorkshire’s new You Choose home insurance, policyholders are very much aware of the cover they have as they have chosen it themselves. This, coupled with the flexibility our home insurance product brings, can only be a good thing for the customer."